{"id":681055,"date":"2025-11-11T10:14:29","date_gmt":"2025-11-11T10:14:29","guid":{"rendered":"https:\/\/unitedspaces.noordev.se\/by-banoo-fran-ide-till-ikon-2"},"modified":"2025-11-12T08:46:15","modified_gmt":"2025-11-12T08:46:15","slug":"sa-lyckades-breakit-forena-affar-och-journalistik","status":"publish","type":"post","link":"https:\/\/unitedspaces.noordev.se\/sv\/sa-lyckades-breakit-forena-affar-och-journalistik","title":{"rendered":"S\u00e5 f\u00f6renade Breakit aff\u00e4r och journalistik"},"content":{"rendered":"\n
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P\u00e5 senaste Marketing Mornings som vi har tillsammans med Holy Comms klev Stefan Lundell upp p\u00e5 scen p\u00e5 United Spaces Torsgatan, f\u00f6r att dela resan om hur Breakit g\u00e5tt fr\u00e5n id\u00e9 till en av Sveriges mest inflytelserika aff\u00e4rssajter. <\/p>\n\n\n\n

I ett samtal med Holy Comms grundare Lisa Kruse utforskades vision, trov\u00e4rdighet och aff\u00e4r, och hur man kan st\u00e5 stadigt i journalistiska principer samtidigt som man bygger en h\u00e5llbar kommersiell modell.
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\u201cI en tid n\u00e4r fl\u00f6den fylls av AI-genererat inneh\u00e5ll blir trov\u00e4rdig journalistik allt mer v\u00e4rd\u201d<\/h2>\n\n\n\n

– <\/em>Stefan Lundell<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\n\n\n

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En tydlig vision fr\u00e5n start<\/strong>
N\u00e4r Breakit lanserades var svensk techjournalistik fortfarande ett vitt f\u00e4lt. Stefan och medgrundaren Olle Aronsson s\u00e5g behovet av en plattform som inte bara bevakade startups, utan ocks\u00e5 bidrog till att st\u00e4rka hela ekosystemet.

Visionen blev att skapa en redaktion som fungerar som en tr\u00e4dg\u00e5rdsm\u00e4stare: n\u00e5gon som hj\u00e4lper det goda att v\u00e4xa men ocks\u00e5 v\u00e5gar rensa bort ogr\u00e4s n\u00e4r det beh\u00f6vs. Det tankes\u00e4ttet har format b\u00e5de kulturen, journalistiken och s\u00e4ttet Breakit bygger relationer p\u00e5.

Att vara n\u00e4ra m\u00e5lgruppen p\u00e5 riktigt<\/strong>
Det blev snabbt tydligt att BY Breakits framg\u00e5ng bygger till stor del p\u00e5 n\u00e4rhet till l\u00e4sarna. Journalisterna uppmuntras att st\u00e4ndigt r\u00f6ra sig ute i ekosystemet, m\u00f6ta entrepren\u00f6rer, investerare och grundare, inte bara via mejl utan genom faktiska samtal och m\u00f6ten.

Det finns till och med interna m\u00e5l f\u00f6r hur ofta redaktionen ska tr\u00e4ffa m\u00e4nniskor i branschen. Efter m\u00f6ten delas insikterna med hela teamet s\u00e5 att alla f\u00e5r del av perspektiven. P\u00e5 det s\u00e4ttet h\u00e5lls journalistiken relevant, nyhetsdriven och f\u00f6rankrad i verkligheten.

Tre konkreta arbetss\u00e4tt:<\/strong>
\u27a1\ufe0fJournalister ska tr\u00e4ffa m\u00e5lgruppen flera g\u00e5nger i veckan
\u27a1\ufe0fAlla m\u00f6ten dokumenteras och delas internt
\u27a1\ufe0fFokus ligger p\u00e5 insikt och relevans snarare \u00e4n att alltid vara f\u00f6rst
\u27a1\ufe0fOberoendet som konkurrensf\u00f6rdel

I en tid n\u00e4r fl\u00f6den fylls av AI-genererat inneh\u00e5ll blir trov\u00e4rdig journalistik allt mer v\u00e4rd. Stefan menar att oberoendet \u00e4r en aff\u00e4rsf\u00f6rdel, inte bara en princip. Det \u00e4r f\u00f6rtroendet som f\u00e5r m\u00e4nniskor att betala f\u00f6r inneh\u00e5llet.

Breakit har hittat en modell d\u00e4r flera inkomstk\u00e4llor samverkar:<\/strong>
\u27a1\ufe0fBetalda prenumerationer p\u00e5 premiuminneh\u00e5ll
\u27a1\ufe0fEvent som f\u00f6rl\u00e4nger ber\u00e4ttelserna och skapar n\u00e4tverk
\u27a1\ufe0fNativeartiklar och partnerskap som alltid \u00e4r tydligt m\u00e4rkta
\u27a1\ufe0fAnnonsl\u00f6sningar i relevanta format

Redaktionen och s\u00e4ljavdelningen arbetar n\u00e4ra men med tydliga gr\u00e4nser. M\u00e5let \u00e4r att int\u00e4kterna ska m\u00f6jligg\u00f6ra kvalitetsjournalistik, inte styra den.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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N\u00e4r transparens blir styrka<\/strong>
Ett uppm\u00e4rksammat exempel \u00e4r Breakits egen ber\u00e4ttelse om bolagets f\u00f6rs\u00e4ljning till Bonnier. I st\u00e4llet f\u00f6r att l\u00e5ta aff\u00e4ren ske bakom st\u00e4ngda d\u00f6rrar skrev redaktionen \u00f6ppet om hela processen, med alla misstag och l\u00e4rdomar l\u00e4ngs v\u00e4gen.
Samtidigt skapades ett samarbete med Swedbank, som deltog i efterf\u00f6ljande samtal och analyser i Breakits poddar. Samarbetet var tydligt m\u00e4rkt, och banken agerade expert snarare \u00e4n annons\u00f6r. Kombinationen visade hur kommersiella samarbeten kan f\u00f6rst\u00e4rka journalistiken om transparensen \u00e4r total.

Event som en naturlig del av ber\u00e4ttelsen<\/strong>
Breakits event har vuxit till en central del av verksamheten. H\u00e4r forts\u00e4tter samtalen som startar i artiklar och poddar, men i ett rum d\u00e4r deltagarna kan m\u00f6tas direkt.

I en alltmer digital v\u00e4rld blir det fysiska m\u00f6tet en viktig f\u00f6rl\u00e4ngning av varum\u00e4rket. Det bygger relationer, trov\u00e4rdighet och engagemang, och visar att redaktionen finns d\u00e4r m\u00e4nniskor faktiskt verkar.

Viktiga insikter fr\u00e5n Stefan Lundell<\/strong>
\u27a1\ufe0fH\u00e5ll fast vid visionen. Den \u00e4r grunden f\u00f6r b\u00e5de kultur och riktning
\u27a1\ufe0fOdla n\u00e4rheten till m\u00e5lgruppen. Relevans kommer ur kontakt, inte distans
\u27a1\ufe0fTrov\u00e4rdighet \u00e4r aff\u00e4r. Oberoende journalistik \u00e4r n\u00e5got m\u00e4nniskor betalar f\u00f6r
\u27a1\ufe0fH\u00e5ll is\u00e4r rollerna. Redaktion och s\u00e4lj ska arbeta ihop men med klara gr\u00e4nser
\u27a1\ufe0fVar \u00f6ppen med samarbeten. Tydlig m\u00e4rkning st\u00e4rker i l\u00e4ngden, inte tv\u00e4rtom
\u27a1\ufe0fSkapa m\u00f6tesplatser. Event \u00e4r en f\u00f6rl\u00e4ngning av journalistiken, inte ett sidosp\u00e5r

Tre l\u00e4rdomar att ta med<\/strong>
\u27a1\ufe0fStrukturera din omv\u00e4rldsbevakning. G\u00f6r det till en del av vardagen, inte en eng\u00e5ngsinsats
\u27a1\ufe0fBygg int\u00e4kter p\u00e5 trov\u00e4rdighet. Det som k\u00e4nns \u00e4kta h\u00e5ller l\u00e4ngst
\u27a1\ufe0fL\u00e5t m\u00f6tena skapa merv\u00e4rde. M\u00e4nniskor engagerar sig i samtal som k\u00e4nns p\u00e5 riktigt<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Vill du veta mer om US Torsgatan? D\u00e5 \u00e4r det Sophia du ska prata med! <\/h3>

Community Manager <\/p>

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P\u00e5 senaste Marketing Mornings med Holy Comms g\u00e4stade Stefan Lundell scenen f\u00f6r att ber\u00e4tta hur Breakit vuxit fr\u00e5n en id\u00e9 till en av Sveriges mest inflytelserika aff\u00e4rssajter. <\/p>\n","protected":false},"author":5,"featured_media":681373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-681055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tidigare-event"],"yoast_head":"\nS\u00e5 f\u00f6renade Breakit aff\u00e4r och journalistik - United Spaces<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e5 f\u00f6renade Breakit aff\u00e4r och journalistik - 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